Doctor Brand Intake — Beyond the Drill

Time to complete: 7–8 minutes

What we're building: Your answers will shape doctor bios, website copy, social media content, and the overall voice of your practice's digital presence.

Your responses are auto-saved as you type — you won't lose your work if you need to step away.

Your Name *

Please enter your name

Practice(s) You Work At *

If you work at multiple locations, list them all (e.g., "Galesburg Family Dental, AAA Court Family Dental")

Please enter at least one practice name

Email Address

Section 1

What Patients Experience

What do patients say most often after a first visit — especially nervous ones? *

Actual patient language is gold. This becomes hero copy, testimonial framing, and the tone of everything we write.

This question is required

What do patients say surprised them about coming here?

The gap between expectation and reality is your differentiator. "I expected to be rushed. I wasn't" is a headline.

How would your longest-term patients describe this practice in three words?

These words define the emotional vocabulary of your brand voice.

Section 2

What Makes This Practice Different

What does this practice offer that a corporate dental chain never could?

This is the anti-chain positioning. Your version of this answer is unique — and completely usable.

What kind of patient is this practice genuinely the best fit for?

Helps write the "right patient" signal into every page so the wrong patient self-selects out and the right one feels seen.

What do you want a brand new patient to know before they walk in the door?

This feeds the new patient page, pre-visit email, and the "trust before the first appointment" pillar.

Section 3

Your Contribution

What do YOU specifically bring to this practice — clinically, personally, or in how you treat people — that no one else does?

This isolates the unique angle per doctor without opening up a full life history.

Section 4

The Story

Describe one moment — a patient interaction or situation — that captures what this practice is really about. *

Anonymized is fine. A single real story is worth ten bullet points. This becomes the anchor for the practice's "human moment" copy.

This question is required

Is there a belief about patient care you come back to constantly — something that guides how you run the practice?

This is the values layer. Feeds the brand pillars, the "about" page philosophy, and gives the voice guide a doctrine to anchor to.

What's one thing you wish patients understood before choosing a dentist — any dentist?

This creates authority content and often reveals the practice's deepest conviction. Some of the best copy comes from here.

✓

Thank You!

Your responses have been received. We'll use these insights to build out a website that sounds like you — and attracts the right patients.

What's next: I will be in touch when updating your bio's for each webpage within the coming weeks. Feel free to reach me at matt@beyondthedrill.org with any questinos or concerns.

Brand Voice Intake

Thank You!